Website KPI Reporting

The below post is to demonstrate the Website KPI report I completed on Looker Studio (formerly Google Data Studio) for quick and easy metric monitoring of website performance. This report has been used in my previous workplaces, but has been adapted to relay the metrics of this personal website obtained from Google Analytics GA4.

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The report is split into 4 different pages:

• Performance Overview - a replicated version of the base marketing Looker Studio template. Since this already provided a reasonable overview of the site I decided to leave it as it was.
• Behavior Overview - a page focused on the user's behavior on the website. The page looks at the views and sessions, the most popular pages, the number of conversions and the searches users are entering on the site.
• Audience Overview - a page focused on the users of the website. This page gives an overview of the user's habits, whether they are new or returning, what country they are in, what language they are using and what device they accessed the site on.
• Acquisition Overview - a page focused on how users find the site. This page gives an overview of the users, how they were acquired, a comparison of new versus returning, and displays the most popular pages on the site.

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The below link can be used to view the report:

https://lookerstudio.google.com/reporting/3de83d01-1bfd-485b-a612-19e294484392